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Hotels skyline (Niagara Falls Tourism)

ABOUT NFCHA

“We are the official Niagara Hotel industry voice, and we champion the industry stakeholders’ collective interests, to enhance sustainable, long-term profitability.”

Doug Birrell, NFCHA President

Niagara Falls, a city pulsating with vibrant festivals, captivating attractions and sporting events, and a flourishing arts culture, is a place we proudly call home. Each year, it welcomes millions of visitors and entices countless others from all corners of the world, with its harmonious blend of tradition, innovation, and natural splendour. However, this exceptional reputation is no coincidence.

Allow us to introduce ourselves as the Niagara Falls Canada Hotel Association (NFCHA), devoted to fostering the growth of Niagara Falls’ tourism industry through tireless advocacy, strategic investments, and fruitful collaborations. We actively engage with hotel members and our valued stakeholders to champion Niagara Falls as the ultimate destination for travel, trade, sports and cultural events, meetings, and conventions. We invest in the tourism industry, supporting its continuous development and success.

Join us in shaping Niagara Falls’ tourism future, unlocking boundless opportunities. Together, let’s reveal the city’s true potential and showcase its remarkable allure to the world.

OUR MANDATE

Transparency and open communication surrounding MAT revenues and tourism marketing expenditures.

Tourism marketing strategies focused on generating overnight stays.

Improved transportation access and visitor mobility throughout Niagara Falls.

Controls and enforcement regarding illegal short-term rentals.

Enhancing the image, cleanliness, and beautification of the tourist core.

Safety and security initiatives within the tourism district.

Advocacy for new demand generators and tourism investments.

Creation of a tourism data and market intelligence hub.

The Association will also continue to address any other matters that may affect the success and sustainability of Niagara Falls hotels and tourism businesses.

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